The husband in the commercial is played by Deon Cole, aka the current Old Spice guy. Cole followed in the footsteps of Terry Crews and “It Chapter Two” star Isaiah Mustafa’s shoes when he took over the gig in January 2019 (via Variety). In addition to his current Old Spice gig, Cole is likely most familiar to audiences through his role as Charlie Telphy on ABC’s “black-ish” and Freeform’s “grown-ish.”
Starring opposite Cole as his commercial wife is Gabrielle Dennis, who has frequently been paired with Cole in previous Old Spice commercials to play his better half who keeps stealing his body wash and deodorant. Dennis’ star has been on the rise on recent years thanks to roles in Netflix’s “Luke Cage” and “The Upshaws,” as well as HBO comedies “Insecure” and “A Black Lady Sketch Show.”
As for the role of mother-in-law, the actor playing her may look supremely familiar because she’s Grammy Hall of Famer Patti LaBelle. She’s one of the most iconic soul and R&B singers to date, with hits like “Lady Marmalade,” “You Are My Friend,” and “On My Own” cementing her place of prestige in the music world and earning her the nickname “Godmother of Soul.” Fingers crossed Old Spice brings LaBelle back for part two of the “Mother-in-Law” saga because she’s a total scene-stealer.