Understanding the TikTok Algorithm – How to Get Impressions

The TikTok algorithm is the key to getting your video viral, so you should know how it works. The word itself may seem scary, but don’t worry. Many TikTok users still benefit from this system even though they know little about it. Wait a minute, does that mean it’s not enough to pump great content to land on the For You feed?

Believe it or not, it’s true, you can not bet on just creating and releasing quality content to start your online influencer career. Even without following the TikTok algorithm, you will still have to beat the millions of other users aiming for that top spot. Luckily, you have a fighting chance if you can use the algorithm to your advantage!

We can not just throw that expression around without understanding what it means, so we start from there. Next, we will explain the factors that can affect the TikTok algorithm. More importantly, we move on to the little things of getting more views using this system. If you want a better edge over the rest, try the other methods we will share later!

What is the Tiktok Algorithm?

These are people who use a smartphone.

To explain how it works, let’s take the point of view of your average TikTok user. When they open the app, they will immediately see the To You page.

It’s the top corner where all of today’s trend videos are located. If your content is there, it means you have uploaded a high-performance video. How does it get there in the first place?

Aside from the quality of your content, the TikTok algorithm determines those who will reach the top. Think of it as a set of rules that TikTok computers follow.

If people choose the posts for the For You page, it will take too long! That’s why TikTok uses what it calls its “recommendation system“, and the following criteria are followed:

  • Video information that may include captions, hashtags, and sounds.
  • User interactions include the TikTok videos you like or share, the content you have created, your comments, and your followed accounts.
  • Device and account settings cover your country setting, language preference, and device type.

TikTok says it’s designed to help you “find content and creators who encourage you to explore experiences you would not otherwise see.” This probably explains why it has the Discover tab.

What’s more, its website says it does not provide much larger follower bases an advantage. It also does not matter if the Tiktok account has had previous high-performance videos.

Still, we do not know everything there is to know about how the TikTok algorithm works. After all, social media platforms keep it a closely guarded secret because that’s a big part of how their services work.

In other words, we may not know all the factors in the recommendation system. Still, the things we already know are enough to help you get more impressions.

Read more: How to Get Unshadowbanned on TikTok

How to open a TikTok pro account

This is the TikTok algorithm in action.

The first thing you need to do is create a TikTok pro account. You can do it for free and it unlocks a lot of metrics you need. Here’s how you do it:

  1. Open the TikTok app.
  2. Tap the three-dot icon in the upper right corner of your profile.
  3. Select “Manage my account”.
  4. Tap “Switch to a Pro Account.”
  5. Choose your business category.
  6. Then tap Done.

When you have a pro account, you have access to TikTok Analytics in the Settings menu. This section has two tabs called Follower and Content. Learn more about them below:

  • Follows – This tab only shows info 24 hours after the Pro account is activated. The Follow tab shows details about the people watching a video, such as their age and location.
  • Contents – This tab shows the shares, likes, and showtimes of a video submitted by an account. What’s more, it reflects the number of times a particular hashtag has spread.

How can I take advantage of the TikTok algorithm?

These are people who are recording a TikTok video.

Once you have opened a Pro account, you are ready to go through the next steps. Learn more about them below:

  • Identify your subculture and stick to it. It should be a topic you like and you should add interesting content to it. That way, you will appear on the For You pages for those in the same subculture. Eventually, these people will recommend you to other groups and expand your fan base.
  • Post at the right time for your target audience. Once you have found your subculture, you need to know when they see TikTok. Then write at these times so that you can receive more views. Click here to know when to send videos.
  • Get the most out of your first TikTok video. The first few seconds should be enough to stop people from doing what they are doing. It would be great if you also paid for TikTok ads.
  • Write an exciting caption, something short that would convince people to watch. You have 160 characters in a tweet, but TikTok only allows 150.
  • Create high quality videos with high resolution, the correct image format and non-copyrighted music.
  • Interact with other users so people can see that you are well connected in the community.

Other ways to get more TikTok views

High quality ads and content are not the only ways to get more impressions. You need to go beyond playing the TikTok algorithm and gathering viewers off the platform using:

  • Blog posts – If you can, write articles about your favorite topics that can attract more people and lead them to your TikTok content. You can ask another site to display your content, or you can start a web page yourself.
  • Social Media – Have a Facebook and Twitter account so people have more ways to reach you. Like blog posts, your social media pages need to promote your TikTok content.
  • Other ads – You can also pay for ads to these social networks. They do not cost that much, but paying more can increase their efficiency.

Concluding thoughts

We’ve just talked about how the TikTok algorithm works. Again, we do not know everything that makes it tick. Still, this is enough for people to top the platform.

We said you should use ads to attract more viewers, but who has the time? After all, pumping out good content on a regular basis is not that easy.

Fortunately, digital marketing agencies like LeadAdvisors can help you promote your pages, such as social media marketing and search engine optimization.

You can even let them handle your marketing so you can focus on creating and posting amazing TikTok videos. Click here to learn more about how LeadAdvisors can help you.

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