Tiffany & Co. has captured a formidable – and well-known – design talent to lead its core jewelry and high jewelry categories, Headline 4 Ever has learned.
Nathalie Verdeille, who has been creative director of jewelry at Cartier since 2005, will be Tiffany’s vice president, artistic director of jewelry and high jewelry. She is expected to start in the role later this year.
Verdeille is known by Tiffany parent LVMH Moët Hennessy Louis Vuitton, as she previously led high jewelry design at Chaumet, which is part of LVMH’s watches and jewelry business.
In Tiffany, she will report to Alexandre Arnault, executive vice president, product and communications, rocking the iconic American jewels with key rentals and high-profile campaigns with a slate of lively new brand ambassadors, including Anya Taylor-Joy, Tracee Ellis Ross and Eileen Gu.
“Nathalie is a skilled and acclaimed designer in the jewelry industry and joins us with an impressive portfolio of work,” Arnault said in an internal announcement seen by Headline 4 Ever. “In this new role, Nathalie will be responsible for leading the creative vision for our jewelry and high jewelry designs. She will lead the design team and work closely with cross-functional partners as well as the regions and markets to ensure flawless innovation, design, prototypes of products and follow-up and adaptation to the overall product strategy. ”
Verdeille graduated from the prestigious Haute École de Joaillerie in Paris in 1997 and immediately went to work for Lorenz Bäumer, one of a clutch of tall jewelery designers and brands at Place Vendôme, according to her LinkedIn profile.
After a brief stint with Cartier, she moved to Chaumet for three and a half years before rejoining Cartier in 2005 to lead her jewelery design.
Last March, Arnault recruited Ruba Abu-Nimah from Revlon to become Tiffany’s CEO, Marketing and Communications. Abu-Nimah’s connections in New York’s underground creative field are expected to create a more forward-looking brand image.
As reported, Tiffany also tapped Peter Marino, LVMH’s go-to architect, to take over the renovation of the brand’s historic flagship Fifth Avenue.
Arnault is part of a trio of LVMH executives tapped to unleash the potential of Tiffany. The other two are Anthony Ledru, who became Tiffany’s CEO after a career mainly in the American jewelry business and several years in Paris at Louis Vuitton. Meanwhile, Vuitton chairman and CEO Michael Burke was named chairman of Tiffany’s board.
In addition to its financial strength and management power, the world’s largest luxury group has global expertise in real estate, retail development and CRM, sourced from around 75 brands and 160,000 employees across fashion and leather goods, wine and spirits, perfume and cosmetics, selective retail and hospitality. .
Prior to Tiffany, Alexandre Arnault was the CEO of LVMH-owned luggage manufacturer Rimowa. At Tiffany, he leverages his digital insights, millennial perspective, marketing and branding know-how and network of connections in Silicon Valley. In addition to revamping Rimowa with sharp colors, busy collaborations, standout stores and new product categories, the young Arnault took responsibility for accelerating LVMH’s digital transformation.
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