Serai, CIEL Textile Partner to Advance Supply Chain Traceability – Headline 4 Ever

Digital b-to-b platform Serai helps brands dig deeper into their own supply chains — which is why CIEL Textile used the company for its expertise in mapping and tracking product-level order flow to help streamline its global trading activities.

Serai, a solution company that aims to simplify global trade and has an “initial focus” on the clothing industry, said its traceability solution will enable CIEL Textile to access and combine complex supply chain information from multiple sources to achieve full visibility across their global supply chain. And at the same time, CIEL Textile will be able to “collect and analyze key metrics to help them achieve their sustainability goals,” the brands added.

The partnership with Serai is CIEL Textile’s first major leap in collaborating with a company to gain in – depth insight into the transparency of the supply chain.

Vivek Ramachandran, CEO, Serai, said that “CIEL Textile has always been a pioneer in the pursuit of sustainability and innovation. Through Serai’s Traceability solution, they will be able to easily collect and manage data from their partners in the supply chain. Having all this information in one place can help them drive operational efficiency, manage underlying risks and ultimately achieve greater transparency and trust in their extended supply chain. ”

Like many brands in the garment industry seeking efficiencies, CIEL Textile said it struggled with its diverse range of systems and solutions fragmented across the group – its garment production is huge and includes a variety of materials such as cotton, cellulose fibers and wool in knitted and crocheted fabrics. woven fabrics, making transparency “further upstream” a challenge.

Vivek Ramachandran

Vivek Ramachandran, CEO of Serai.
Greetings Photo

But Serai’s solution is valued for its latitude: It is flexible to adapt to changing requirements and integrates with CIEL Textile’s existing solutions.

Bertrand Thevenau, CEO, Tropic, Chairman of the CIEL Textile Sustainability Committee, said that “Consumers and regulators demand greater transparency in the supply chain. In addition, sustainability is now recognized as an important driver of innovation across our business. It is important to us that our supply chain is ethical and adapted to our core values. Transparency also helps us maintain long-term relationships with our customers, suppliers and all stakeholders based on trust and open communication. ”

“Our recently published sustainability report says it all,” Thevenau added.

The company said Serai was selected based on its criteria, which “included the scope of traceability, flexibility in the solution and integration of global standards to monitor the sustainability performance of CIEL Textiles’ suppliers.”

Ramachandran noted: “We are moving towards a world where consumers and regulators demand greater transparency. This traceability solution is just the beginning. We continue to add solutions with the aim of making supply chains more sustainable, ethical and reliable. ”


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