Bollywood

OTT adds spice to Indian content as Bollywood loses Masala

While Bollywood remains closed, video streaming portals are importing new talent, crisp content and bold ideas into India’s entertainment industry that once knocked on star power to blow up the box office. Actors say over-the-top (OTT) services focus on developing preferences for new age groups in their streaming content.

“Change continues to happen,” said actor Pankaj Tripathi, who has been eye-catching ever since he shone on crime thrillers on the net such as “Mirzapur” and “Sacred Games.”

“It seems that there is a time of change that is happening in the cinema with OTT’s upcoming. There is no other option than OTT at the moment, ”he said.

“Stories are important to OTT. Who or what is in it is not important. His or her talent and performance matters. Storytelling means more, ”he said.

The 44-year-old also said that OTT platforms are a kindergarten where fresh talent flourishes with ease.

“I’m happy about it. I can see one talent after another coming through the emergence of OTT. Especially for those who take time to be recognized through film, and there is an opportunity here at OTT, ”said the actor.

Pankaj, who earned the spotlight in 2012 with a small role in the two-part film saga “Gangs Of Wasseypur,” added that the content is king on streaming services, a reliance that may have been absent in the celluloid era.

In the January release of “The White Tiger” on Netflix, actor-singer Adarsh ​​Gourav was highlighted when he was nominated three months later in the “Lead Actor” category at the 74th British Academy of Films and Television Arts (BAFTA ) Awards.

Adarsh ​​believes that people are working harder than before to try to win India’s growing online viewers.

“I’m glad this happened because you know things are not permanent, work harder and do not take anything lightly,” Adarsh ​​said.

“Everyone’s focus is on innovating and creating better stories,” Adarsh ​​said, adding the change also “more opportunities for actors, creators, technicians”.

Actress Wamiqa Gabby’s trial of webstardom came on the back of her appearance as a steadfast cop in Disney + Hotstar-streamed “Grahan,” dealing with 1984 anti-Sikh riots.

The actress said she felt the tailwind of creativity in India’s film industry, which for a long time remained underground.

“Anyone who did not want any approval to make a film or series on a topic that is not really commercial, they can now,” Wamiqa said, adding that the OTTs’ focus was increasingly on content.

“OTT has given us the door where I think we are all rushing in (and) I’m glad that more opportunities have now opened up for filmmakers, for writers, actors, producers,” said Wamiqa.

“That’s how it should have been all this,” the actress said, adding that the OTTs have given filmmakers fewer hiccups to deal with.

“I believe that OTT platforms have certainly helped to neutralize the budget debate in the industry. Instead of just throwing the A-lists at the top, manufacturers are now more receptive and willing to try newer players for their multi-million dollar projects, ”said Wamiqa.

Vikrant Massey, who has been a frequent face in the digital space, said a newer generation of viewers has come to stay.

“They do not practice idol as probably people 20 years ago used to do,” said Vikrant, who has acted in “Mirzapur”, “Broken But Beautiful” and legal drama “Criminal Justice” to name a few.

“My nieces are eight and nine. They do not see Indian content. They sit and watch Korean content, ”he said.

Actress Tamannaah Bhatia, who was involved in the crime thriller “November Story”, felt the romance in dark theaters and popcorn is confused. “I just feel that the tab that follows one could have gathered, say, 10 years ago, will be difficult for the generation today, because with the situation we are in due to the pandemic, feelings about movies are different. , ”Said Tamannaah.

“The whole idea of ​​a star in itself changes very quickly, and people see content and like content for the content and not just for an individual actor or individual talent,” the actor said.

“The way the cinema is viewed is going to be different,” Tamannaah concluded.

– By Durga Chakravarty

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