Lycra collaborates with HeiQ to deliver sustainable textile solutions – Headline 4 Ever

During the recent Milano Unica Textile Fair, the event demonstrated the need to develop more innovation and textile technology to increase the number of sustainable products in the global market. But to achieve this, industry leaders know that it requires collaboration and collaboration – and companies respond.

Last week, two leading innovators, Lycra Co., announced and HeiQ, a partnership aimed at bringing “more innovative, quality-enhancing and sustainable textile technologies to consumers worldwide,” the companies said in a joint statement.

The collaboration follows separate news from HeiQ that it acquired Hong Kong-based Life to further penetrate the bio-based antimicrobial market.

With the Lycra partnership, the companies said the collaboration began in 2019 during exploratory discussions. These talks resulted in both companies being able to leverage “their common philosophies and strengths in textile science, commercial networking and global marketing to drive innovation platforms to broad textile markets.” Their vision is to deliver innovations from consumers “in the market for stretch, thermoregulation, freshness and sustainability.”

“The first and first of many innovation platforms rolling out through the summer, bringing a new dimension of comfort and confidence to the consumer by delivering HeiQ freshness and antiviral benefits with the quality and comfort of stretch fabrics certified to perform with a new Lycra FreshFX technology brand standard , ”The companies said in a statement. “Preparations for this innovation are already underway with an initial focus on local value chains for the Chinese consumer, and the launch is scheduled for the Intertextile show in Shanghai in late August.”

Steve Stewart, chief brand and innovation officer at Lycra Co., said the partnership with HeiQ was “the culmination of talks that began two years ago” and that “by combining the strengths of both companies, we will continue to drive meaningful innovation. in the textile industry, which delivers new solutions at a faster pace to a wider audience. ”

In a joint statement, the companies said they would each bring “reliable expertise across the global textile value chain of yarn processors, textile factories, garments, brands and retailers and demonstrate a commitment to sustainable, consumer-driven innovations delivered through partnerships taking textile performance to unprecedented levels. . ”

And each will utilize “complementary strengths” in the process. For example, while Lycra Co. is recognized by consumers for its Lycra brand fibers, “HeiQ is a renowned innovator in ready-made innovations that addresses freshness, sustainability, smart temperature control, antiviral, dryness and many other market areas.”

Carlo Centonze, co-founder and CEO of HeiQ Group, said the goal of his company is “to enable brands and factories in the textile industry to bring more comfort, performance and sustainability to textile products, while increasing brand awareness among key consumers,” “This partnership with The Lycra Co. will not only bring the best minds together, but also ensure that our groundbreaking innovations will be accessible to and benefit as many consumers as possible.”

Julien Born, CEO of Lycra Co., said that the collaboration with HeiQ “is based on a strong foundation of common values ​​and philosophies shared by our two companies. We look forward to exploring the natural synergies between us and uncovering new solutions for the apparel industry. Born also noted that the focus of the collaboration “will be on meeting the needs of relevant consumers for quality, durability and sustainable clothing”, adding that samples and clothing “will be available in late summer for commercial selection.”

Regarding the acquisition of Life by HeiQ, the company said that the acquisition is in line with its “strategy to increase its presence in the bio-based antimicrobial and health surface hygiene market and further diversify and renew its product range and opportunities to become a global leader. in material innovation. ”

The terms of the agreement were not disclosed.

Life develops and distributes a range of bio-based antimicrobial additives and treatments “used by manufacturers of plastics, coatings, textiles, ceramics and paper that inhibit or manage bacteria, fungi, algae and other microorganisms that come in contact with treated materials.” said the company, also noting that Life “has the broadest technology platform in the industry using inorganic, organic and bio-based botanical active substances. ”

Brands that use Life’s material innovation include DuPont, American Standard, Igloo Products, Marks & Spencer, John Lewis and Columbia Sportswear.

Leave a Comment

Your email address will not be published. Required fields are marked *