Isko, Soorty, Collaborate to Launch Fabric and Garment Collections – Headline 4 Ever

“Strength in numbers” takes on a new meaning for Isko and Soorty, two influential voices in the denim industry who recently collaborated on “transforming and introducing new ways of working and doing business” brands and their contemporaries.

Their powers combined have resulted in a meaningful shift “from competition to virtuous collaboration,” the companies said. Isko, a Turkish-based denim ingredient brand and Soorty, Pakistan’s largest vertically integrated denim company, signed a partnership agreement for a partnership involving blending Isko’s expertise in denim technologies and Soorty’s comprehensive vertical production network – a strong combination that will create new business opportunities for both brands and enable them to “meet customer needs on a larger scale.”

Isko and Soorty said that through the partnership they have jointly developed a new business model – and it is the first of its kind in the industry according to the brands – that has the potential to “change working methods for the better and free up value for the entire market” by scale their respective “responsible innovations. “

Both companies are actively involved in sustainability, inclusivity, technology and education in the denim industry and are “driven by a common approach that prioritizes synergy, cross-fertilization and a quest for continuous improvement.”

Its first collaborative effort is the launch of the Isko Future Face by Soorty collection, a patented woven fabric with the look of a knit that combines a soft, silky finish with comfort, improved shape retention, and a flattering cover, while maintaining all the properties of real denim, the companies said.

The collection was produced by Soorty and created using Iskos Future Face technology.

Marco Lucietti, Isko’s Director of Strategic Projects, said: “With this partnership, we are paving the way for the implementation of new best practices that will change the industry forever. We truly believe that going beyond the traditional notion of competition can really push change for the better; a better service for our customers, a better business and a better future. ”

And Asad Soorty, CEO of Soorty Enterprises, said that “We believe in collaboration rather than competition. And we believe that this collaboration – which is the first of its kind in the industry – will unleash enormous value for brands and consumers. Isko Future Face by Soorty is a really game-changing offer that can be used to create an endless selection of products, all of which are in high demand in both the pandemic and the post-pandemic. We are very excited about the opportunities this opens up for the market. ”


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