LA dealer Elyse Walker has tapped the Santa Monica brand Hoorsenbuhs for a fine jewelry store in the store in her namesake Newport Beach store.
The 360-square-foot space is housed in the vault of the former bank building, which Walker converted into a massive 12,000-square-foot luxury store in 2016.
Started in 2005 by photographer Robert Keith and named after a 16th-century merchant ship captained by one of his ancestors, Hoorsenbuhs is known for its chunky, minimalist gold chain rings, cuffs and necklaces with a 70s vibe and has been used by Rihanna, Gwyneth Paltrow, David Beckham and many more.
Walker has been a fan of the Santa Monica-based jewels since its inception, she said, noting the brand’s headquarters on Main Street, and the flagship is almost next to her house. “From the handmade chairs to the logo-stamped fixtures to the Damien Hirst artwork, their headquarters is their brand, and we’re creating a mini-version of it, including their limited edition sunglasses and hoodies,” she said.
“You can feel the quality,” she said of the pieces, noting that they are angular but classic. “I can see a Cartier woman throwing on one of their ring chains and people love their cuffs. They are heavy but comfortable, ”she added, noting that the jewelry reminds her of pieces that her father used to bring back from Italy in the 1970s as gifts to his mother.
The groundbreaking retailer opened its flagship store in 1995 in Pacific Palisades. She now operates four Elyse Walker stores and three contemporary Towne stores.
“The business is booming,” she said, sharing that she has seen 100 percent growth in 2019 as the United States begins to emerge from the pandemic. “It’s the biggest wave I’ve ever experienced in my career,” she said, noting that inventory has been a challenge from all brands, with Celine, Dior, Bottega Veneta, Oscar de la Renta, senior statesman, Trovata and Xirena among her top sellers. .
The numbers are driven by a combination of retail and delivery through her in-house stylist team members, who must generate at least $ 1 million in annual sales to participate in the program.
Store traffic has increased especially in Newport Beach, she said, and she has just opened a first smaller-format Towne store in affluent St. Louis. Helena, California, community in the heart of the Napa Valley. Walker also has stores in Calabasas and Pacific Palisades.
“I’ve seen 10 or 20 percent growth in my career, but I’ve never seen 100 percent growth,” said Walker, whose first venture was a branch of her family’s Capretto shoe store, which opened in Manhattan in 1987. “The big question is when will it level off. ”