Written by: Vaughn Alviar
Cloverleaf has become a distinctive marker at Metro Manila’s northern gateway, which stands out against the bustling Balintawak landscape.
That corner of Quezon City was not always a refreshing sight dotted with landscaped promenades, green open spaces with outdoor seating and buildings with breathtaking designs. The place was filled with textile factories and wet markets until Ayala Land Inc. made it a cosmopolitan, sustainable neighborhood with opportunities to live, work and play beginning in 2015.
Cloverleaf, named after the cloverleaf-shaped road network adjacent to it, is the builder’s first pocket town development in the Balintawak area. It is an 11-hectare planned project accessible from both Edsa and A. Bonifacio Avenue, a zone that Ayala Land correctly identified as a promising site for retail, office and residential supply.
Not only is it near the North Luzon Expressway, it also provides access to the South Luzon Expressway via Skyway Stage 3. Makati only takes 30 minutes and Alabang 15 minutes more. The enclave can be reached via LRT Balintawak Station, one of four areas that the upcoming Edsa Greenways project will make pedestrian-friendly.
“A complete, responsive and efficiently driven development will be able to serve society better, and that’s what we strive to offer in our properties,” said John Estacio, ALI Property Development Manager, when asked about the company’s motives for to provide well-designed properties nationwide.
Cloverleaf fits his description. What immediately attracts one’s attention when passing by is Ayala Malls Cloverleaf. The four-storey shopping center has a supermarket, a department store and a cinema complex known for its surround sound quality system. In stalls, there are local and foreign companies that sell everything from clothes to food to gadgets. As much as 90 percent of its 40,000 square feet of gross living space is occupied even in the midst of the pandemic. Another phase is set to expand the floor area.
The options in the mall are very accessible to residents of the property. Those staying at Avida Towers Cloverleaf can just head over to the mall if they are not in the mood to whip up their own meal or want to get some retail therapy. It is an inclusive shopping center with breastfeeding and diaper changing areas, services for people with disabilities and a pet policy.
Avida Towers Cloverleaf ensures an easy, clear and enriching life for its residents. Its facilities include a clubhouse, swimming pool and children’s pool, playground, indoor gym, landscaped rooms and serene gardens, among others. It has been in demand, especially for those moving from parts of Quezon City, Caloocan, Malabon and Navotas – so much so that the condominiums have recorded 16 percent value added six years after launch.
As Avida offers new residential units on the market this year, Alveo Land is also opening Sentrove, a two-tower project with residential and retail components.
Finally, Cloverleaf includes a world-class office, Cloverleaf Offices. Through it, Ayala provides space that triggers inspiration, creativity and expertise among workers, while living up to the demands of today’s top companies. This first-class business address boasts professional management services and first-class sustainable facilities tied to the values that make the property stand out.
With Ayala Land at the helm, the historic Balintawak district of Quezon City is becoming a strong economic hub. The developer is triggering a new wave of development in the northern side of the capital.
Junction Place: A refreshing neighborhood in your pocket
Just when you thought there was no more room for growth and transformation in the capital, Ayala Land Inc. shoots. (ALI) into the scene with its latest pocket urban development in Quezon City.
The leading developer is transforming an 11-acre piece of land in Brgy. Talipapa, Novaliches in The Junction Place, a sustainable master-planned development that will be “your refreshing neighborhood.”
This exciting transit-oriented address can be reached via Quirino Highway and Tandang Sora Avenue. It is only 5 km away from Edsa, making places like TriNoma, Balintawak and Blumentritt easily accessible. If the proposed Mega Manila metro station becomes a reality, it will also enjoy a station just 800 m away.
The property has a community center, a two-story retail lifestyle destination, whose locators will include various retail, dining and service brands. In line with the ALI label, this center of development will have green public spaces.
Junction Place also allocates zones to commercial parties that can help local small and medium-sized businesses grow exponentially under the wings of the Ayala Land brand. Business owners can take a signal from big brands like the WalterMart store chain, which has expressed confidence in ALI’s commitment by establishing a presence in the development.
“When we choose a place for our development, as we are a common shopping center, we look at the people in the area, especially the people in our target market,” said Jojo de Guzman, senior vice president of WalterMart. The mall’s chain is targeted at students as well as office and factory workers – demographics present around The Junction Place.
WalterMart is currently constructing a building along the Quirino Highway, a site that “actually transforms,” De Guzman noted. “The former industrial areas … in the 1960s and 70s are now being transformed into a predominantly residential and commercial area led by Ayala … and we feel we want to be a part of this development.”
The estate will give WalterMart a new population to serve: “We feel that even though we have two existing shopping malls in Quezon City, this part of Quezon City is an area that we do not actually serve yet … and we feel that there are need us to service their commercial needs. ”
The housing component is Amaia Steps, which was launched in the first quarter of 2020. Amaia is known for constructing high quality property options for the affordable market segment and attracts overseas Filipino workers, government employees, teachers, small business owners and young professionals.
At The Junction Place, Amaia delivers a 1.7-acre five-tower midrise development with units built with their owner’s comfort, convenience and sense of belonging in mind. It will offer studio apartments (24 sqm) and premium (48 sqm) condominiums priced between P2.8 million and P5.8 million.
Residents not only have access to commercial spaces and transportation hubs, they will also enjoy open spaces, walkways, linear parks and a basketball court among other features.
Junction Place promises to be a green, walkable and organized development that helps residents relax and unwind despite its central location.
There is still room across Quezon City and the rest of the capital that can thrive with the right vision – the Ayala Land vision, that is. When you know how prices skyrocket when this developer is working on a site, get in front of the basket and shop at The Junction Place, a new growth corridor in Novaliches.
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